The Green Line: Short-Form Video Series
Short-form social content created to inform, engage, and connect audiences through accessible storytelling.
Project Overview
A series of short-form videos for The Green Line, a media platform dedicated to sustainability, community action, and making complex information accessible. Designed for TikTok and Instagram, the content translated ideas into clear, engaging, and shareable stories while targeting Gen Z audiences. Videos combined informative storytelling with trendy formats to boost outreach and audience engagement.
Introducing The Green Line’s Utilities Map, helping Gen Z find Wi-Fi, bathrooms, and charging spots. Edited and designed to be clear, playful, and engaging.
Trend-inspired short-form video guiding viewers to The Green Line’s next event, blending playful storytelling with social-first engagement.
My Role
Social Media and Marketing Coordinator
(Short-form video creator, editor, and graphic designer)
I worked across concept development, video editing, and graphic design to create short-form content that aligned with The Green Line’s voice and visual identity. This included shaping narratives within tight runtimes, designing on-screen graphics, and adapting content to platform-specific formats and trends.
Process & Approach
Each video emphasized clarity and storytelling, with a strong hook, concise pacing, and a clear takeaway. I balanced editorial integrity with social-first creativity, producing both informative and trendy content to connect with Gen Z audiences.
The role required quick turnarounds, strong editorial judgment, and close collaboration with team members.
Short-form video promoting The Green Line’s September Action Journey, highlighting a budget-friendly cooking event and a cookbook giveaway, designed to engage and inform Gen Z audiences.
Trend-driven short-form video targeting Gen Z to boost The Green Line’s social media following and engagement.
Outcome
This work helped strengthen The Green Line’s short-form presence across social platforms, making its content more accessible and engaging for digital audiences. The project sharpened my skills in social-first storytelling, visual communication, and adapting creative work for fast-paced digital environments.